Kendrick Lamar is coming off a successful 2017 campaign promoting his DAMN. album and was asked to perform during the College Football National Championships final last night between Georgia and Alabama.
K.Dot delighted the audience with a halftime show that included “DNA.,” “ELEMENT.,” “HUMBLE.,” and his latest song “All The Stars” off the forthcoming Black Panther soundtrack.
Kendrick and TDE CEO Anthony Tiffith have been chosen to executive produce Black Panther: The Album which will feature many artists from their camp and more.
The Compton rapper also used last night as an opportunity to reveal Nike’s upcoming Cortez Kenny sneaker that displays his album title down the side.