Building a fan base for your music is sometimes harder than actually making music, especially when you are an independent artiste. More often than not, musicians tend to believe that their music should speak for itself; “If my songs are good, then I will surely get fans.” While this is true (in some regard), it can lead to a depressing and endless cycle of releasing music and getting no response, so promoting your music is key.
Learning how to promote your music is the best thing you can do to build your career without having to worry about pitching music industry gatekeepers. Below are five ways you can make your music reach new and more fans.
Leveraging on live shows is the best thing you can do as an artiste because it is the easiest way to connect with new fans. Whether you are an opening act at someone else’s concert or the star of your own, put up the performance of your life because the audience will get to hear your music AND learn about your personality. If you make a good impression, you can also make a lifelong fan. I got introduced to Nathmac for the first time at a Djinee concert, and I have been a super fan ever since.
Making videos is another way to reach new people and the best part is, it’s free (for the most part). Social Media sites (Facebook, Twitter, Instagram, etc) allow you to upload videos of yourself for FREE! It’s a great way to expand your reach without having to spend a lot of money. If you’re consistent, you’ll see your audience rise month after month.